UFI Filters Sponsors Online Star Archie Hamilton in the Porsche Sprint Challenge GB

UFI Filters, a leader in filtration and thermal management, is excited to announce social media influencer Archie Hamilton as a new company brand ambassador. After a five-year hiatus from racing, the star of YouTube and Instagram is embarking on a return to the fast lane where he will compete in the 2020 Porsche Sprint Challenge GB for UFI Filters-sponsored race team, ‘Redline Racing’.

Having started racing professionally in 2009, Archie enjoyed a successful, race-winning career, competing in Formula Ford, Formula Renault, Porsche Carrera Cup, the GT Open and at Le Mans. In 2015, he took a break from competition to focus on building his online brand, experiencing astounding success in the process. Today, his social media platforms are hugely popular, receiving even more followers and interaction than some Formula 1 drivers.

As new company brand ambassador, Archie will boost UFI Filters’ online brand visibility. His far-reaching social media channels have achieved impressive statistics, with over 194 thousand followers on Instagram, over 21 thousand likes on Facebook and over 276 thousand subscribers on YouTube. In fact, many of his YouTube videos receive millions of views, with his channel achieving a reach of over 24 million in the European and UK market in the last 90 days. His ever-expanding online presence makes him the perfect choice for UFI Filters to achieve further market penetration.

Starting at the Snetterton 300 track on the 11th and 12th of July, the six circuit 2020 Porsche Sprint Challenge GB will be Archie Hamilton’s inaugural competition with ‘Redline Racing’, a team owned and run by 2019 UFI Filters brand ambassador, Dino Zamparelli. The UFI Filters brand logo will feature prominently on the race team car, racing suit, as well as on all other promotional paraphernalia.

As with all other competitors involved, Archie will race an identical Porsche 718 Cayman GT4 Clubsport, meaning that he will have a perfect opportunity to demonstrate his talent as a driver. The car features a 3.8-litre-flat-six engine, delivering 425 hp to the rear wheels with the aid of a six-speed PDK gearbox. UFI Filters expertise developed in the racing sector can be found in the products it supplies for original equipment to major automotive brands. The on-road version of the Porsche 718 Cayman is equipped with an UFI oil filter module on both the 2.0 and 2.5 litre versions, a filter that is also available to the company’s aftermarket customers.

UFI Filters boasts a strong reputation and more than 40 years’ experience in the supply of filtration technologies to the racing world, having more than 110 filters support each F1 race. UFI Filters sees Archie Hamilton as the right ambassador for the brand, reflecting its core values of passion, innovation and excellence.

Archie Hamilton says: “I’m really pleased to be working with UFI Filters in 2020. I look forward to increasing the brand awareness and exposure of the company’s excellent products among my fans. Having UFI Filters place their trust in our racing programme is a major bonus for both myself and the team. Our participation in the 2020 Porsche Sprint Challenge GB is the first chapter of an exciting journey, which will hopefully see us compete in the European Porsche Sprint Challenge in the near future.”

Karl Ridings, UK & Ireland Sales Manager Aftermarket comments: “Continuing on from last year’s successful sponsorship of Dino Zamparelli, we are very enthusiastic about our new partnership with Archie, which will strengthen our brand awareness within a growing segment. We will support Archie in every race and are proud to stand at his side during this championship. We will also be using the motorsports platform for our customers, for all possible events during the Sprint Challenge race weekends this year. This sponsorship will also give a boost to our presence in the UK, where we can already rely on a strengthened sales team as well as on our local warehouse which can provide a next-day delivery service to our customers across the country.”

For further information about the Archie Hamilton and UFI Filters, visit: www.archiehamiltonracing.com and www.ufifilters.com.

UFI Filters:

Founded in 1971, UFI Filters is a global leader in filtration technology and thermal management. It serves a wide range of sectors – from automotive, aerospace and marine to specialised industrial and customised hydraulic applications. Renowned for its innovation, UFI’s products and know-how are to be found in all kinds of vehicles – from Ferrari and other top F1 teams, to the European ExoMars spacecraft.

UFI supplies the full range of air, oil, fuel, cabin, hydraulic and coolant filters as well as thermal management systems to the automotive sector, meeting the needs of nearly all car brands and motorcycles as well as commercial, heavy duty and agricultural vehicles. In the OE market, UFI is a leading filtration provider. Each family of filters within the company’s two aftermarket brands, UFI and Sofima, covers 96% of the European car parc.

One of the first Italian companies to identify growth opportunities in the Far East, today UFI has
19 industrial sites and employs over 4,000 people in 20 countries. It employs 168 specialised technicians in its Innovation and Research Centres and holds 233 patents. As a research-driven company, it reinvests over 5% of its revenues in R&D.

More information:      UFI Aftermarket Customer Relations: marketing@it.ufifilters.com

UFI Aftermarket Media Relations: bmb-consult

Dagmar Klein / Martin Pohl – Tel.: + 49 89 89 50159-0

E-Mail: d.klein@bmb-consult.com / m.pohl@bmb-consult.com


Share on facebook
Share on twitter
Share on linkedin

Read others

Archie Scores Solid Double 4th Place at Oulton
Archie Hamilton enjoyed a solid weekend which resulted in points, as the Porsche Carrera Cup GB returned to Oulton Park for rounds five and six of the 2021 season.
August 4, 2021
Archie Looks To Oulton Park For A Solid Weekend
Oulton Park will host rounds 5 & 6 of the Porsche Carrera Cup Championship, supporting the hugely popular British Touring Car Championship (BTCC).
July 29, 2021
Archie Hamilton returned to the track in rounds three and four of the Porsche Carrera Cup GB at the weekend (June 26-27), taking a sixth-place finish in the Pro-Am category in the second race at Brands Hatch.
June 29, 2021
Archie Showcases Speed and Points at Snetterton
Archie Hamilton returned to racing in rounds one and two of the Porsche Carrera Cup GB at the weekend (June 11-13), taking a fourth-place finish in the Pro-Am category in the opening race at Snetterton to get his campaign started.
June 15, 2021
Archie looks ahead to the start of the 2021 race season at Snetterton
The 2021 Porsche Carrera Cup GB season gets underway this weekend as Archie Hamilton and Brookspeed Racing head to Snetterton. The Norfolk based circuit is set to deliver its various challenges as the drivers contend with its complex layout of fast straights and tight corners.
June 11, 2021
20ten announce partnership with Archie Hamilton Racing
Archie Hamilton Racing is delighted to announce creative agency, 20ten as a new sponsor ahead of his debut in the Porsche Carrera Cup Great Britain, together with Brookspeed Racing team for the 2021 season.
June 10, 2021